Proven Successful Search Engine Marketing Tools

Search engine marketing is a method that involves the search engine companies to charge fees for including the website on their top search results. This method is also known as paid inclusion and sponsored listing. The products, that are to be advertised, show up on the separate ad-bar of the search engine, or show up at the top of the pages of the search engine results. 

search engine marketing tools

There are some vital tools that are proven to be successful for the users to obtain success in the search engine marketing. Some of them are free to use but of course will charge you for ads and pay per click (PPC). But many of them have free trial facilities, so don’t miss the opportunity to use the tools and choose your required one.

Obviously, the first tool will be the Giant in these,  Google Ad manager. This is the tool from where you can go through search engine marketing with various features and campaign facilities. Google has a 95% market share when it comes to search engines.

For the search engine marketing of both Bing and Yahoo search engines, you can go through Bingads/Microsoft advertising at  https://ads.microsoft.com.You may also go to Gemini.yahoo.com/advertiser for your yahoo  PPC marketing. Bing Ads has a 33% market share in the United States.

If you are looking to do Search Engine Marketing  on the Chinese Market, you can try e.baidu.com as Baidu the largest search engine in China. You can change the language here if needed and also have some laws to be passed to get into it. So the process of search engine marketing here is bit a more complicated than others.

Another similar and very effective tool is SEMrush and the second one is Spyfu. The very uniqueness of both of these tools is they will give you competition information. That means they will show you similar business /competitors analytics. This will help in various knowing about other advertisers. SEMrush is a bit more expensive comparing to Spyfu. So if you are a large organization and looking for some competitive solutions SEMrush is for you. And for small to medium companies like growing force or growing startups, then you may choose Spyfu.

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Elements of SEO strategy

Search Engine Optimization or SEO refers to the most essential and the most crucial aspect of establishing your website’s visibility on significant search engines, which function along the

lines of non-payment, natural search results.

Search engine optimization, or SEO, functions along with four vital processes or elements:

• On-page/On-site SEO

• SEO Content Writing

• Code Optimizing

• Inbound Links

On-page SEO

The central concerns that are dealt with in on-page SEO or on-site SEO include headings, subheadings, page titles, content display, organization of the written content, and internal link configuration. This process also includes the usage of keywords, optimization of written content, optimization of images, etc.

The goal of on-page SEO is to improve the on-site elements that are important for ranking, as those are taken into account by search engines when they index and rank websites that are to be displayed in the search engine result pages.

SEO content writing

Content has become the central aspect of SEO, as search engines want to provide only the best results to the search engine users, and they have come to conclusion that having amazing and original content is one of the aspects to prove website’s quality. It is, quite literally, the most stressed-over factor of the SEO industry nowadays.

SEO content writing is so often, and so conveniently marred, by unethical practices of immoral stuffing of keywords to gain higher visibility on search engines that the entire concept of SEO crumbles. So often, the merit of an original, well-written content is tainted by these practices, it has become almost a novelty to find good, well-written content. Content is the foundation of search engine optimization, as well as of lead generation and email marketing. Here are some ideas on types of content that are available to you:

• Articles

• Case studies        

• Checklists

• E-books

• Infographics                            

• Podcasts                                    

• Slideshare    

• Surveys

• Templates

• Videos

• Webinars

Here are some tips to help you in creating quality website content:

✓ Provide attention-grabbing headlines

✓ Use consistent voice

✓ Keep the writing mistakes free

✓ Pay attention to the formatting

✓ Add call-to-action buttons on prominent places on the page

Great content should fulfill a need, answer a question, inform, and educate. Content writing is also an excellent foundation for social media marketing, which will result in an increase in shares, leading to higher traffic volume.

Code optimization

Code optimization refers to the re-setting of your website HTML. The benefits of code optimization lead to a two-fold benefit system. Firstly, the website takes less long to load. This is often the biggest factor, which affects the performance and the incoming traffic on a website.

Secondly, code optimization enables search engines to easily understand and comprehend the content given on your website. The higher understandability and accessibility rate of the content leads to better visibility on search engines.

Inbound links

This is an important part of SEO, as links are considered to be a vote of trust, which means that a website that has a lot of links pointing to it must have done something to deserve those links.

Yet, there are similarities to the dilemma of SEO content writing, torn between quantity and quality.

In direct contrast to this is the onslaught of useless, inexpensive links, which offer little or no relevance to the website.

Good, relevant content leads to establishing the true authority of your website, which ultimately leads to obtaining a good position on the search engines listings and other websites naturally want to link back to you.

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Reference : https://www.emarketinginstitute.org/ , Google, freepik

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Top 5 Social Media Platforms for Social Media Marketing

SMM has two main outlets, one being social media websites and secondly, we have smartphone devices. Before a social media marketer targets marketing efforts on online forums, they need to be fully aware of the various platforms that exist in this category.

Most popular social media platforms are:

Facebook

SMM on Facebook has led to the growth of online businesses that have become successful even without any brick and mortar presence. 

On a particular Facebook fan page, a business can use different techniques to optimize the page in order to appease visitors and create a fan following. Facebook also offers a paid advertising service to businesses that allow them to choose the image and text that goes in the advertisement. Using the pay-per-click strategy, a business is charged whenever the ad is clicked on.

Twitter

Twitter is a social website that lets users post or ‘tweet’ small updates related to new product launches, sales, and upcoming events or simply wish followers a good day to ignite a thread of conversation.

The entire purpose behind social media marketing with Twitter is to initiate dialogue with your fans. Twitter helps you provide quick replies, which can help you improve your customer support. Like Facebook, Twitter also allows companies to advertise through this social media platform.

LinkedIn

LinkedIn is a professional social website that attracts business people from various industries. This forum is perfect for initiating a conversation with people from the same industry and post content-rich articles that will be understood by like-minded people. There are many features like LinkedIn groups, that help you segment the target market and attract them with different content, and LinkedIn profile, where customers can give testimonials and in effect, recommend your business to others.

YouTube

YouTube needs no introduction. Being the number one channel for video communication, businesses have taken advantage of the various audio and visual features of YouTube to create content-rich videos and target them at customers and fans. ‘How-to’ videos are a tried and trusted way to gain a following and appear in the top ranks on the website.

Foursquare

Foursquare is a location-based social media website. It is an ideal way for local businesses to register and claim a location spot, where customers can later check-in when they visit this restaurant, café, salon, etc. The check-in status is then visible to friends and family who find this enough encouragement to try a new service.

Smartphones and tablets have replaced the traditional desktops and laptops in the last decade or so. With these devices, social media marketing has definitely found an avenue to attract attention and retain it using efforts that are customized and tailored for smartphones and tablets.

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Reference : https://www.emarketinginstitute.org/ , Google, freepik

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Mistaken belief about SEO

There is often a lot of misunderstanding regarding what SEO can truly achieve. There are many unanswered questions, ambiguous hopes and, more often than not, unrealistic expectations attached to the results of SEO.

It is necessary to realize that SEO can only achieve what is realistically possible. Attributing SEO and its results to unrealistic, magical proportions is often a recurrent problem. Often webmasters and content developers complain that SEO does not deliver according to what it boasts of. SEO does not claim to be magic and it does not function in the concrete world of direct and equal action and reaction.

SEO Disclaimers

There is no secret ‘keyword density’ that will alleviate all your problems and suddenly make your content visible in all search engines. There is no secret ‘word count’ that the search engines love and fall for every time. All content structuring, keyword density, and word count vary from one subject to the next. The goal is to make the content likable by readers while also optimizing it for search engine robots.

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Reference : https://www.emarketinginstitute.org/ , Google, freepik

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What is Social Media Marketing (SMM)?

It is estimated that over 70% of internet users are present on at least one social network, which means that a majority of users can, in fact, be reached through social media.

Today, business without social media is not even an option. The effect this channel has on how information is received, perceived and shared is profound. So much so, that even if a business wants to stay out of social media, it just cannot bear the risk of losing all those customers who are present on it.

Social Media marketing Definition

Social media marketing is a type of online marketing that is geared towards social websites and forums. In other words, when a business has set up a page on social websites with all its details and products, it wants to attract attention and traffic to it. SMM is the method employed to do so.

SMM is only another form of search marketing that has been introduced ever since social media appeared. With a refreshing take on the latter, SMM has developed new ways to market the same products, using channels of communication that are visited by the audience more than any search engine website.

Therefore, content creation is at the heart of every SMM campaign. Companies looking to market themselves on social media create interesting content that they hope users will like and share, generating a stream of communication. This results in, what experts call, the electronic word of mouth (eWoM). The eWoM includes any statement, perception, comment or like and dislike generated for the content posted on social forums. This is taken to be a signal of approval and recommendation, or disapproval in case the reaction to the product or service is negative.

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Reference : https://www.emarketinginstitute.org/ , Google, freepik

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Importance of SEM in Digital Marketing

In a modern business world where being positioned at the top of the result pages has become a signal of success, you need to do your best to increase the visibility of your website in relation to the keywords that are associated with your business.
Since using organic reach, i.e. SEO, can be a long-term effort with lots of obstacles on the way, paid reach has become a simple alternative, an easy solution to get at the top instantly.

Attract more clients

The main benefit of search engine advertising is the possibility to reach more clients, which are the users you would not be able to attract using organic reach only.

Target the ads

Google AdWords allows the following targeting options:

• Keyword targeting

• Location and language targeting

• Device targeting

Manage the budget

Using paid advertising program allows you to be in charge of your campaign, by setting up the budget and the time period that budget is to be spent.

Track conversions

Therefore, you can track conversions and make sure that your campaign is really successful. You can also monitor traffic and analyze how you can improve the strategy to yield best results.

Here is what differentiates search engine marketing from the different types of promotion and advertisement:

User-originated behaviors

The visitors from different directories and search engines voluntarily checked your business rather than considering any other competitors. One of the reasons why the internet users landed on your website was primarily because they were impressed by the offerings they saw.

Non-intrusive behaviors

Through SEM, the users on the internet actively search for your information, services and products that were mentioned in the ad they saw. The ads they see in the search engines are relevant to the search query and their goal is to satisfy the need of the user. Therefore, instead of being intrusive and presenting a distraction, search engine ads are helpful and provide relevant information.

Search engine marketing (SEM) is the profound way of promoting and advertising businesses over the internet. Through different techniques and tricks, it is important for businesses to adopt this in order to add success in their business. SEM comes with mainly advantages, if the marketing is done in the right manner.

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Reference : https://www.emarketinginstitute.org/ , Google, freepik

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Preface to Web Analytics

Web analytics generally refers to the use of web data for the study and online pattern interpretation. Most users are comfortable with the idea of interacting with the website, a non-human structure, which gives them access to information and allows them to perform various operations.The number of people who visit a website and the type of activity they conduct while using that website is recorded consistently using different types of instruments so that the website developers can analyze which aspects are interesting and which ones need to be modified. This systematic approach to finding out more about users of your website is broadly known as web analytics. Web analytics is used to assess the effectiveness of the content placed online. Broadly, the types of metrics measured by web analytic instruments include the number of people who visit a website, number of pages viewed, number of clicks, etc.

Off-site web analytics                                                                                                   

The popularity and the attention the website gathers on the internet outside the sphere of the website’s own operations is measured by off-site web analytics. This information provides a guideline regarding the status of the website on the internet, its audience, visibility and buzz.                                                                          

On-site web analytics

On-site web analytics are particularly important for commercial purposes where businesses want to know exactly the worth of their investment. The most widely used tool for measuring the on-site response of users is Google Analytics.

Two methods are used for managing on-site analytics. Firstly, the log file method was used in which the server records the requests of the visitors in a log file and then these can be read. Another method known as page tagging is used more often at present. In page tagging, when a page loads and when something is clicked on the website, this is registered in the web analytics by embedding JavaScript in the code. 

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Reference: https://www.emarketinginstitute.org/ , Google, freepik

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Now a days Online Marketing Trends

Depending on what generates the best results, online advertising follows certain patterns. While these patterns may remain the same for an indefinite period of time, usually they change and fluctuate based on how the market for particular goods and services is performing and on the way consumers behave in general. For instance, if customers buying online diet packages are satisfied with their purchases that they made after watching videos, the trend for visuals and presentations will be at an all-time high. Some of the most popular online marketing trends at this point, that has been highlighted by experts, based on the current developments in the online world, are the following:

1.Mobile-friendly content will become a basic requirement

Customizing content for smartphones and tablets is also a new trend that has been initiated by the popularity and preference for integrated device purchases in the last few years.

2. Less is more

Simplicity is the key to make online marketing work for your brand. Customers are now looking for quick and short ads that are attractive and alluring at the same time.

3. Integrated imaging and content publication

Image marketing has always been a useful way to attract attention from customers who do not like to read too much content.

Being a business that markets online, you have to make sure that you innovate constantly, without letting your online presence become outdated. Since millions of businesses have made the move to the virtual world, internet marketing has started to become cluttered, just like traditional marketing.

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Reference: https://www.emarketinginstitute.org/, google, freepik

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