It
is estimated that over 70% of internet users are present on at least one social
network, which means that a majority of users can, in fact, be reached through
social media.
Today,
business without social media is not even an option. The effect this channel
has on how information is received, perceived and shared is profound. So much
so, that even if a business wants to stay out of social media, it just cannot
bear the risk of losing all those customers who are present on it.
Social
Media marketing Definition
Social
media marketing is a type of online marketing that is geared towards social
websites and forums. In other words, when a business has set up a page on
social websites with all its details and products, it wants to attract
attention and traffic to it. SMM is the method employed to do so.
SMM
is only another form of search marketing that has been introduced ever since
social media appeared. With a refreshing take on the latter, SMM has developed
new ways to market the same products, using channels of communication that are
visited by the audience more than any search engine website.
Therefore,
content creation is at the heart of every SMM campaign. Companies looking to
market themselves on social media create interesting content that they hope
users will like and share, generating a stream of communication. This results
in, what experts call, the electronic word of mouth (eWoM). The eWoM includes
any statement, perception, comment or like and dislike generated for the
content posted on social forums. This is taken to be a signal of approval and
recommendation, or disapproval in case the reaction to the product or service
is negative.
Reference : https://www.emarketinginstitute.org/
, Google, freepik
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