SMM has two main outlets, one being social
media websites and secondly, we have smartphone devices. Before a social media
marketer targets marketing efforts on online forums, they need to be fully
aware of the various platforms that exist in this category.
Most popular social media platforms are:
Facebook
SMM on Facebook has led to the growth of
online businesses that have become successful even without any brick and mortar
presence.
On a particular Facebook fan page, a
business can use different techniques to optimize the page in order to appease
visitors and create a fan following. Facebook also offers a paid advertising
service to businesses that allow them to choose the image and text that goes in
the advertisement. Using the pay-per-click strategy, a business is charged
whenever the ad is clicked on.
Twitter
Twitter is a social website that lets users
post or ‘tweet’ small updates related to new product launches, sales, and
upcoming events or simply wish followers a good day to ignite a thread of
conversation.
The entire purpose behind social media
marketing with Twitter is to initiate dialogue with your fans. Twitter helps
you provide quick replies, which can help you improve your customer support.
Like Facebook, Twitter also allows companies to advertise through this social
media platform.
LinkedIn
LinkedIn is a professional social website
that attracts business people from various industries. This forum is perfect
for initiating a conversation with people from the same industry and post
content-rich articles that will be understood by like-minded people. There are
many features like LinkedIn groups, that help you segment the target market and
attract them with different content, and LinkedIn profile, where customers can
give testimonials and in effect, recommend your business to others.
YouTube
YouTube needs no introduction. Being the
number one channel for video communication, businesses have taken advantage of
the various audio and visual features of YouTube to create content-rich videos
and target them at customers and fans. ‘How-to’ videos are a tried and trusted
way to gain a following and appear in the top ranks on the website.
Foursquare
Foursquare is a location-based social media
website. It is an ideal way for local businesses to register and claim a
location spot, where customers can later check-in when they visit this
restaurant, café, salon, etc. The check-in status is then visible to friends and
family who find this enough encouragement to try a new service.
Smartphones and tablets have replaced the
traditional desktops and laptops in the last decade or so. With these devices,
social media marketing has definitely found an avenue to attract attention and
retain it using efforts that are customized and tailored for smartphones and
tablets.
Reference : https://www.emarketinginstitute.org/ , Google, freepik
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