Search
engine marketing is a method that involves the search engine companies to
charge fees for including the website on their top search results. This method
is also known as paid inclusion and sponsored listing. The products, that are
to be advertised, show up on the separate ad-bar of the search engine, or show
up at the top of the pages of the search engine results.
 |
| search engine marketing tools |
There
are some vital tools that are proven to be successful for the users to obtain
success in the search engine marketing. Some of them are free to use but of
course will charge you for ads and pay
per click (PPC). But many of them have free trial facilities, so don’t miss
the opportunity to use the tools and choose your required one.
Obviously, the first tool will be the Giant in these, Google Ad manager. This is the tool from where you can go through search engine marketing with various features and campaign facilities. Google has a 95% market share when it comes to search engines.
For the search engine marketing of
both Bing and Yahoo search engines, you can go
through Bingads/Microsoft advertising at
https://ads.microsoft.com.You
may also go to Gemini.yahoo.com/advertiser for
your yahoo PPC marketing. Bing Ads has a 33% market share in the United
States.
If you are looking to do Search Engine Marketing on the Chinese Market, you can try e.baidu.com as Baidu the largest search engine in China. You can change the language here if needed and also have some laws to be passed to get into it. So the process of search engine marketing here is bit a more complicated than others.
Another similar and very effective tool is SEMrush and the second one is Spyfu. The very uniqueness of both of these tools is they will give you competition information. That means they will show you similar business /competitors analytics. This will help in various knowing about other advertisers. SEMrush is a bit more expensive comparing to Spyfu. So if you are a large organization and looking for some competitive solutions SEMrush is for you. And for small to medium companies like growing force or growing startups, then you may choose Spyfu.
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